Clik here to view.
Copernicus Before NASA When Building Your Data Model
Like so many of my generation, I watched in awe and fascination the historic Apollo lunar landing on July 20, 1969. This event paved the way for future space exploration and the mission symbolized how...
View ArticleClik here to view.
There are No Diamonds Without Pressure- Making the Performance Journey
The Pressure to Prove Marketing Performance Persists There is a lot of pressure when you delve 100 miles or so below the Earth’s surface. The weight of the overlying rock combined with the high...
View ArticleClik here to view.
Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?
It’s been almost a decade since the Circuit of the Americas Formula 1 racetrack came on the scene in Austin. While the facility has hosted many of the biggest names in music and sports, it’s the...
View ArticleClik here to view.
What Your Peers Think is Critical for Future Growth – What’s Your Edge?
A conversation with members of the C-Suite looking back and looking forward. In this episode of What’s Your Edge we captured the highlights from our 20th anniversary conversations with customers from...
View ArticleClik here to view.
How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?
Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong,...
View ArticleClik here to view.
Are you good at the long and short game for performance excellence? | What’s...
Marketing performance excellence takes building skills to succeed at both the long and short game. Marketing Performance Excellence Takes Proficiency at Both the Long and Short Game Golf. Not my game...
View ArticleClik here to view.
When it Comes to Data Go for Best Not Perfect- What’s Your Edge?
What Grilling Has to Do With Data Management Good data stimulates good decisions. This takes good data management. Living here in Austin, we can pretty much use our outdoor grill throughout the year....
View ArticleClik here to view.
The Powerful Relationship Between Culture and Growth
There is a powerful relationship between culture and growth. David Altounian, the Associate Dean of Academic Programs and the MBA director at the Bill Monday School of Business at Saint Edwards and...
View ArticleClik here to view.
Improve Your Ability to Anticipate the Pitch- What’s Your Edge?
Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. If you’re...
View ArticleClik here to view.
Unlock the Power and Value of Upstream and Downstream Marketing
Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s...
View ArticleClik here to view.
Are You Setting Yourself Up to Be a Commodity? | What’s Your Edge?
In this episode of What’s Your Edge, we’re going to explore whether your customer service is helping you avoid becoming a commodity. When I was a young girl, no matter what part of town we were in, my...
View ArticleClik here to view.
To Maximize Your Winning Strategy Avoid Punting | What’s Your Edge?
When it comes down to the wire as a business leader are you more likely to go for it or punt? In American football punting occurs when a team believes they cannot score in the final down or their...
View ArticleClik here to view.
How to Keep Website Revisions from Getting You Out Over Your Skis | What’s...
In this episode of What’s Your Edge?, we’re discussing how to keep from getting out over your skis when making website changes. Over the past few months, we’ve probably heard phrases such as these...
View ArticleClik here to view.
Why Your Demand Gen Takes The Skill And Patience of a Gardener | What’s Your...
Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality...
View ArticleClik here to view.
Beware of Changing Strategy Just When Your Sails Have Caught the Wind
Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this...
View ArticleClik here to view.
A Proven Method for Operational Excellence
The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart,...
View ArticleClik here to view.
How Technology Places CMOs at Risk of Losing Their Strategic Role | What’s...
If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of...
View ArticleClik here to view.
How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition | What’s...
In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve...
View ArticleClik here to view.
Want Your Business to Grow? You Might Need to Break Some Patterns | What’s...
All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve...
View ArticleClik here to view.
7 Steps to Acquire and Keep Right Fit Customers | What’s Your Edge?
There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job. Or the right fitting customer. Finding customers, acquiring customers, and...
View Article
